Death, taxes and John Grisham's annual return to the bestseller list are all we can reliably count on nowadays. The first two are best to avoid, if at all possible. The last is simply unavoidable. With nearly 300 million books sold around the world, reading Grisham has become a global guilty pleasure. His dominance over the legal thriller -- infusing it with the guts of its own genre -- has made him more than just a popular writer who is read in 42 different languages. Like Coke and Pepsi, Grisham is now his own global brand.