Instinct Beats Analysis, So Think Fast: “Blink: The Power Of Thinking Without Thinking” By Malcolm Gladwell
Los Angeles Times
A cautionary note to all number crunchers, data evaluators and general information grinders everywhere: "Blink: The Power of Thinking Without Thinking" may not be the book for you. But everyone else is likely to find it intoxicating, if not entirely affirming.
Malcolm Gladwell, author of the bestselling "The Tipping Point," now turns his considerable narrative gifts to how we make decisions, what kind of information we need to make them, and how much homework and preparation are required. The answer, seemingly, is that we'd all be better off to rely on snap judgments and first impressions. "Blink" is a valentine to those who make decisions on the fly -- the impulsive, the intuitive and the analytically challenged among us. After reading "Blink," all those who take their time, evaluate options, make charts, read the research, surf the Web, simulate, and smugly pride themselves on preparation might end up feeling like fools. The rash decision, Gladwell contends, is not necessarily so rash, after all. Just because a decision is made quickly does not mean it is ill considered.
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